Colorfly Home Privacy Policy (“Colorfly”, “we”, “our”, “us”) respects the Users’ (“User”, “Users”, “You”, “Your”) privacy and is committed to protecting all the Users’ information collected through the Users’ access to  Colorfly’s website.  This Privacy Policy (“Policy” or “Privacy Policy”) discloses how Colorfly collects, uses, transfers and shares the information that You release to Colorfly when using this website and all the related services, and preserves the security of this information.

By accessing this website and/or using its related services, You expressly consent and agree to the terms of this Policy.

1. Collection of User’s Information

Our Policy applies to You as the User of Colorfly’s website.   When You subscribe, create an account, access our website, view its content, interact with us, place an order, fill out forms or use our products, You will be requested to provide certain personal information, as well as non-identifying information obtained by automated means, as it is explained further.Any information collected from You by Colorfly will only be used in accordance with this Privacy Policy.

Colorfly may collect the following personal information:

  • Your name and contact information, including Your email, shipping/billing addresses, and phone number;
  • Your social media user names, the information you post in a public space, on our social media pages or our websites, for example a product review;
  • Demographic information such as Your age, date of birth and gender;
  • Shopping history, preferences, and interests;
  • Payment details, including, but not limited to, credit and/or debit card information;
  • Geographic location of the device You use in order to access Colorfly’s website;
  • Other information relevant to customer surveys and/or offers.

If You access any of our websites or mobile applications with Your log-in credentials from a social networking site (e.g., Facebook or twitter) or if You otherwise agree to associate Your account with us with a social networking site, we may receive personal information about You from such social networking site, in accordance with the terms of use and privacy policy of the social networking site. We may add this information to the information we have already collected from You via our stores and websites.

In addition, any time You access our website and use its services, Colorfly may obtain non-identifying information by automated means, such as cookies and web beacons or pixel tags, as well as through other technologies.   A “cookie” is a small text file sent to a User’s computer from a web server and stored on the User’s system that helps to analyze the traffic on the website, and is used for record keeping purposes.  Cookies permit us to store information or settings in the browser.  A “web beacon” or “pixel tag” is used to transmit information back to a web server.  By visiting our website, You consent to the placement of cookies and beacons in Your browser and HTML-based emails in accordance with this Privacy Policy.The information that may be collected by automated means may include:

  • Information about the computer or other device  used to access the Internet, such as the IP address, the  browser, the operating system, and other similar information through mediums including, but not limited to, GPS, Bluetooth, and Wi-Fi signals;
  • The name of Your internet service provider (ISP) or mobile carrier;
  • Location data passed to us from third-party services or GPS-enabled devices that You have set up;
  • The number of visits to Colorfly’s website;
  • The features used by the Users;
  • URLs that refer Users to Colorfly’s website;
  • Date, time, and length of access to Colorfly’s website;
  • Information regarding the actions taken by the User when visiting our website, such as page views and website navigation;
  • Search terms that Users use to reach our website;
  • Geographic location from which Users access Colorfly’s website, as well as the domain name of the website from which Users connect to Colorfly’s website.

If You have any concern about providing information to us or having such information used in any manner permitted in this Privacy Policy, You should not visit our website, or otherwise use our services.

2. Colorfly’s use of Personal Information

Colorfly collects this information to understand the needs of its website Users, and provide, maintain, protect, and improve Colorfly’s services to the Users. In particular, Colorfly uses the information for the following purposes:• Maintain and manage the record keeping of the products requested by the User;

  • Process, confirm and track Your order, subscription, or registration;
  • Respond to the User’s inquiries and provide customer support services;
  • Improve  the User’s overall experience with Colorfly’s website and the quality of Colorfly’s  products;
  • Satisfy  the orders of products placed by the Users through Colorfly’s website, and send promotional emails, materials and information regarding  new products, promotions, special offers or other information which  Colorfly believes may be of interest to the User;
  • Analyze the User’s feedback to Colorfly’s online advertisements, and evaluate the User’s use of Colorfly’s website;
  • Complete survey or market researches.  Colorfly may contact You by email or phone. From time to time, Colorfly may use the information collected from the Users to customize  the website according to the Users’ interests;
  • Analyze how Users use and navigate Colorfly’s website;
  • Enforce Colorfly’s Terms of Use and Service Agreement;
  • Manage Colorfly’s business needs, including internal audit, management, billing or administrative purposes, and facilitate Colorfly’s administration of the website, and its blog;
  • Detect and enforce fraud prevention requirements and satisfy compliance with the applicable laws.

From time to time we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with  our “Select Partners.” In such cases we might rent, exchange, share and/or cross–reference information, including contact information about You that will enable such persons or entities to contact You regarding products and services that may be of interest to You.We may combine information You give us online or in our stores.

We may also combine that information with publicly available information and information we receive from or cross–reference with our Select Partners and others. We use that combined information to communicate with You about our products and events that may be of interest to You, and for other promotional purposes.We may contract with companies or persons to provide certain services including, but not limited to, credit card processing, shipping, data management, and promotional services, (“Service Providers”). We provide our Service Providers with the information needed for them to perform these services. We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

We may allow third–party companies to serve ads and/or collect certain anonymous information when You visit our web sites. These companies may use non–personally identifiable information, including but not limited to, click stream information, browser type, time and date, and subject of advertisements clicked or scrolled over, during Your visits to this and other web sites in order to provide advertisements about goods and services.. These companies typically use a cookie or third party web beacon to collect this information.

We may share contact information and other data with businesses controlling, controlled by, or under common control with, any Belle Maison USA Limited brands. In certain instances we may disclose Your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury  to Belle Maison USA Limited brands. We may also disclose Your contact information when we believe the law or legal process requires it.

We may share Your information with any successor to all or part of our business, which includes if we are merged, or if all or part of our business or assets are transferred, assigned or sold.  Your personal information will be disclosed to our successor or assign in these circumstances who can use and disclose Your information for substantially the same purpose as set out in this Policy.

3. Colorfly’s disclosure of the information collected

Colorfly will not sell, distribute, lease, disclose or share the information collected about You through Colorfly’s website to third parties, unless required and/or permitted by applicable laws, and in the following circumstances:

  • The User gives his or her  prior consent;
  • Colorfly  may share the information with its network vendors  providing  necessary services to Colorfly’s website to operate;
  • Colorfly may share the information with its business affiliates, parent and  subsidiary companies and business partners with whom Colorfly partners to offer services and products through its website;
  • Colorfly may disclose information if required to do so by law and/or to comply with legal process, court orders, subpoenas, and/or  in response to requests by law enforcement agencies, authorities, regulators,  or other government requests;
  • Colorfly may share information to prevent the commission of  criminal activity, including fraud, physical harm or violence or  financial loss;
  • Colorfly may also disclose information collected about You in any event Colorfly sells, merges, or transfers all or part of its business assets and shares;
  • We may transfer Your information and process it outside Your country of residence, wherever Colorfly, its affiliates, and service providers operate.

4. The User’s choices

Whether or not to provide such information is completely Your own choice. But if You choose not to provide the information we request, You may be unable to purchase products, or access certain services, offers and content on our web sites. In addition, we may need to contact You via phone, email or mail to address questions or issues specific to Your order, entry, etc., even if You have opted to not receive marketing communications from us.

The User may, at any time, limit the information provided to Colorfly, and/or withdraw his or her consent that was previously provided. Colorfly will comply with the User’s requests for the future.You may restrict or withdraw Your consent to the collection or use of Your personal information by unchecking the box that appears when You access the website which requests Your consent for collection and use of the information.

If You prefer not to receive direct marketing from us or from our Select Partners, or if You would like to opt out of our rental or exchange of Your information with other marketers, please let us know. You can send us an email to Please be sure to include Your full name, email address, mailing address, and specifically what information You do not want to receive.

If You would like to update or correct Your email address, mailing address or other contact information with us please contact us the same way. If You like, You may use either of the following statements in Your message to us:

  • “I prefer not to receive email advertisements, such as updates regarding products and services, special promotions or upcoming events.”
  • “I prefer not to receive direct mail advertisements, such as periodic catalogs and mailings regarding products and services, special promotions or upcoming events.”

You may also click the designated link at the bottom of all email advertisements to be removed from future email updates.

Please note that any requests to remove or update Your contact information may take up to five days.

You should note that withdrawing or limiting Your consent to Colorfly’s collection, use, disclosure or sharing of certain information may result in the refusal by Colorfly to give User access to the website in the future.

We retain the personal information You provide while Your account is in existence or as needed to provide You services. We may retain Your personal information even after You have closed Your account if retention is reasonably necessary to comply with our legal obligations, meet regulatory requirements, prevent fraud and abuse, or enforce this Privacy Policy. We may retain Your personal information, for a limited period of time, if requested by law enforcement. Our Customer Service may retain information for as long as is necessary to provide support-related reporting and trend analysis.

5. Security

Colorfly has implemented an industry-standard technology to protect the User’s account information and financial data.The User shall note that no security program can be guaranteed to be entirely safe and secure. Accordingly, Colorfly will not guarantee the security of the User’s information and will not assume liability for any improper and unauthorized breach or failure of security. We urge You to keep any password that You establish with us in a safe place and not to divulge it to anyone. Also remember to log off Your account and close Your browser window when You have finished Your visit. This is to ensure that others cannot access your account, especially if You are sharing a computer with someone else or are using a computer in a public place.

6. Children’s privacy

Colorfly’s website shall not be accessed or used by minors under the age of eighteen, and any such use is strictly prohibited. The website is designed and intended for adults only.  Colorfly does not knowingly collect information from individuals under the age of eighteen.  In the event that Colorfly learns that a subscriber and User of the website is under the age of eighteen, Colorfly will delete all the information associated with that account.

7. Third parties

This Privacy Policy addresses the collection, use and disclosure of Your personal information by Colorfly.  Any other website that may be accessed via Colorfly’s website may have its own privacy policy describing the collection, use and disclosure of the User’s information.  In no event and under no circumstances shall Colorfly be liable with respect to third parties’ privacy policy and statements. You access such websites at Your own risk. You should always read the privacy policies of a website before disclosing personal information.

8. Updates and revisions

Colorfly may update this Privacy Policy from time to time and without prior notice to the Users to reflect the changes in the law and in Colorfly’s privacy practices.  Colorfly will notify the Users on its website of any relevant changes to Colorfly’s Privacy Policy. Those changes will go into effect on the effective date posted in the notice and at the end of the revised Privacy Policy. The new policy will apply to all current and past users of our web sites and will replace any prior policies that are inconsistent. Your continued use of our web sites or other services constitutes your acceptance of the practices described in the revised Privacy Policy.